The Influence of Peer Sharing on E-commerce
Charles Darwin once said, “In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.” Who knew that an idea so poignant when he said it over 100 years ago would still hold true in today’s Internet age? Social media, a fixture so reliant upon collaboration, completely changes a consumer’s shopping experience according to a new infographic published by Symphony Teleca.
167 million people will shop online this year, spending an average of $1,800 per person. Important determinants in the purchasing choices of the consumer are review sites and social networking, where consumers feel they can gain the most information about various products. It shouldn’t come as a surprise that much of this sifting through information is done on shopper’s smartphones.
In fact, the study shows “64% of smartphone owners shop online using their devices; 40% of Twitter users say they search for products on the microblogging tool; and 60% of Facebook users say they would discuss a product or service if they were offered a discount.”
With such an emphasis on social media and technology, businesses have a unique opportunity to utilize this information to improve their service to consumers as well as their profitability. A spokesperson for Symphony Teleca described this stating, “By mining the mountain of internal and external data they’re compiling, retailers can provide targeted, relevant and timely offers to their customers, simultaneously improving the customer shopping experience and the company’s bottom-line,” says spokeswoman Brittany Klontz.
We at Flash Purchase hope to be one of those companies for our consumers, one that Darwin would classify as ‘the fittest’. We allow our users to create their own deals, join existing ones and share so that they can build powerful purchasing pools which will help everyone qualify for great pricing on the things they want. Stay tuned for our site launch and decide if we live up to this model!